Audi All Set To Target The US Market With Its New A1 Edition

The streets of Germany are witness to many new models that are being tested before they are launched. Earlier during this week we noticed prototypes of Audi’s new A1 premium model which is expected to be launched in late 2010 and will be recognized as a 2011 model.

The new Audi A1 will cater to the likes of upmarket compact cars viz. the Mini Cooper. The new Audi edition will be available in various different variants just like Mini.

Audi has plans to launch the A1 in the regular three door and five door hatchback models in the initial phase. They would later move towards designing a classy convertible and a compact MPV.

The latest images that were captured reveal the shape of the grille and LED detailing in the headlights. It is expected that this edition would be equipped with a range of 1.2 liter to 1.6 liter in displacement and would generate an approximate output of 200 horsepower. There are rumors that Audi will unveil a hybrid edition also at the earliest.

Audi CEO, Rupert Stadler has confirmed on many occasions that the company plans to augment its brands line up to 40 models by 2015 and also enhance its production facilities. To make their plans into a reality, Audi has already invested € 200 million in its Brussels plant to start production of the new A1 range. With all the new technology that has been used it will now be able to produce an approximate 120,000 units annually.

To increase its sales and make them self known in the premium car segment, they have decided to launch A1 in America also.  With its launch in America it would offer tough competition to Mercedes Benz and BMW.

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