Cadillac To Scrap Out BLS Edition In Europe
Aug 30, 2009 | Comments 0
Cadillac has accepted the fact that it is important to include small cars in their lineup if they wish to become a global player. General Motors which is the parent company is going through a rough patch and it is difficult for them to come with a new segment of small size cars.
However GM has come up with some plans to launch a mid size sedan with a rear wheel drive and which could compete with BMW 3 series or Audi A4. This new model which will be launched by GM will be recognized as ATS. It is expected that ATS will be available for sale in the market in the next couple of years.
This new edition of car will form an entry level car in the US while in Europe it would replace the BLS. The BLS was launched in 2006 but did not get good responses and hence it was decided to replace the BLS. The company sold just 7356 units of BLS sedan and wagon edition from the time it was launched.
The BLS version was designed to target the luxury segment of people from Europe and US. This was the brands first turbo diesel variant. In a cold response to the BLS the company has started working on a small car segment which would offer high performance.
It has been confirmed by Bryan Nesbitt the General manager of Cadillac that the new version of mid size sedan will be available in all the markets (including Russia, China US etc) and will not only target the European customers.
Popularity: 3% [?]


